99ply Privacy Policy – Malaysian User Data Protection

99ply collects personal information necessary to provide safe and seamless online entertainment services. We only collect what is strictly required — no excessive data collection or information irrelevant to our services.

For users of the 99ply mobile app, we may also request permission to access device notifications for the purpose of sending important account information. We do not access your microphone, camera, or contact list.

Every piece of data we collect has a clear and limited purpose. Here is how we use your information in the day-to-day operations of the 99ply platform:

• Identity verification: Identification data is used for mandatory KYC processes to verify that all users are aged 18 and above and that account information is authentic.
• Transaction processing: Financial information is required to process deposits and withdrawals securely and accurately. Your funds need to be credited to the correct account.
• Account security: Technical data such as IP addresses is used to identify suspicious login activity and protect your account from unauthorised access.
• Platform improvement: Usage data analysed in aggregate (not individually) helps us understand usage patterns and make better-informed improvement decisions.
• Responsible gaming: Game activity records are monitored to identify patterns that may indicate a need for responsible gaming intervention.
• Service communication: Email and phone number are used to send important account notifications, transaction confirmations, and security updates.

99ply does not sell, lease, or share your personal information with third parties for marketing purposes. However, there are limited situations where data sharing is necessary for platform operations:

• Payment providers: Transaction information is shared with financial institutions and payment gateway providers required to process your deposits and withdrawals. All such providers are bound by strict confidentiality agreements.
• Game providers: Certain session information may be shared with licensed game software providers for technical and compliance verification purposes.
• Legal authorities: 99ply will disclose information when required by court order, law enforcement investigation, or legitimate regulatory compliance obligations.
• Auditors & compliance: Independent auditors may access selected transaction records for internal audit purposes to ensure operational transparency.

Your data security is 99ply's top priority. We continuously invest in security infrastructure to ensure your information is protected using the latest technology.

• 256-bit SSL encryption: All communications between your device and 99ply's servers are protected with bank-grade encryption — the same standard used by leading financial institutions worldwide.
• Two-factor authentication (2FA): An additional security layer is available for your account to ensure only you can access it, even if your password is compromised.
• Real-time activity monitoring: Our system continuously monitors login activity and will alert you if any suspicious access attempts are detected.
• Segmented data storage: Sensitive financial data is stored separately from profile data with strict access controls.
• Regular security audits: Our platform undergoes regular security audits conducted by both our internal security team and independent third parties.

While we take all reasonable steps to protect your data, no online security system can guarantee absolute protection. You also play a role by not sharing your password and by using a secure network when accessing your account.

99ply uses cookies and similar tracking technologies to enhance the user experience and maintain session security. The following are the types of cookies we use:

You can manage your cookie settings through your web browser. Please note that disabling essential cookies may prevent core platform functions such as login and payment processing.

As a 99ply platform user, you have certain rights regarding your personal data. We are committed to making it easy for you to exercise these rights through our customer support.

99ply retains your personal data only for as long as needed to fulfil the purposes stated in this policy or as required by applicable law.

• Active account data: Retained for as long as your account is active and for the required period following account closure for legal compliance purposes.
• Financial transaction records: Retained for a minimum of 7 years in accordance with applicable financial and anti-money laundering legal requirements.
• Security logs: Technical log data is retained for 90 days for security investigation and dispute resolution purposes.
• Support communication records: Customer support conversation records are retained for 2 years for reference and service improvement.

When data is no longer needed and there is no legal obligation to retain it, we will securely delete or anonymise it.

99ply reserves the right to update this privacy policy from time to time to reflect changes in our practices, new legal requirements, or platform improvements. Each new version will state its effective date at the top of this page.

For significant changes that affect how we use your data, we will notify you via an in-platform notification or the email address you registered with. For minor changes such as language corrections or additional clarifications, we will update this page without a specific notice.